Hello.  We are the Long Family.  My name is Jason Long and fishing has
been a tradition in my family for generations.  My wife, Jodi and our sons,
Preston and Ethan, also enjoy fishing and are helping to carry on the family
 tradition.  My fishing passion has focused on muskies for the past 25 years.
Although the rest of the family still enjoys catching "bait" fish, I am sure
they will catch the muskie bug soon.  Regardless of what we catch, time in
the boat together as a family creates lasting memories.  Just as I remember
summer days trolling for bluegills with my grandpa or jigging for walleyes
on opening day with my dad, giving my boys the same opportunity has
changed my perspective on the sport of fishing.

My quest for the perfect muskie lure has lead to many tinkering projects
and even some commercial lure development.  After years of experience
and diverse opportunity I have concluded that the simple yet versatile
design of the spinnerbait is the ultimate lure for both the beginner and
seasoned musky angler.  I wish I had discovered the power of the
spinnerbait in my early years of fishing.  I will make sure my boys don't
make that same mistake.

My wife and I are proud to make heavy duty, custom spinnerbaits for you. 
We look forward to working with you to make your NEW favorite lure.

Enjoy some of our family photos.